What is Strategy - And Does it Matter?
By Richard Whittington, Routledge, 1993, 155 pp 2nd edition 2001
(Thompson); translated into Chinese, Danish, Dutch, Norwegian, Portuguese, Spanish and Swedish; Chapter 2 reprinted in Strategy for Business, M. Mazzucato (ed.) Publisher: Sage Publications Ltd. and The Open University, 2001; Winner of the Management Consulting Association’s annual book prize, 1994 |
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