What is Strategy - And Does it Matter?
By Richard Whittington, Routledge, 1993, 155 pp 2nd edition 2001
(Thompson); translated into Chinese, Danish, Dutch, Norwegian, Portuguese, Spanish and Swedish; Chapter 2 reprinted in Strategy for Business, M. Mazzucato (ed.)
Publisher: Sage Publications Ltd. and The Open University, 2001;
Winner of the Management Consulting Association’s annual book prize, 1994