Services Marketing - People, Technology, Strategy![]() By Christopher H. Lovelock and Jochen Wirtz (2006)
Publisher: Upper Saddle River, New Jersey: Prentice Hall, 648 pp Book Review |
Thought Leadership |
Services Marketing - People, Technology, Strategy![]() By Christopher H. Lovelock and Jochen Wirtz (2006)
Publisher: Upper Saddle River, New Jersey: Prentice Hall, 648 pp Book Review |
Thought Leadership |