Crafting Strategy: Embodied Metaphors in Practice (2011)
By Heracleous, L. and Jacobs, C. D.
Flying High in a Competitive Industry: Secrets of the World's Leading Airline (2nd edition, 2009)
By Heracleous, L., Wirtz, J. & Pangarkar, N.
New research on NASA: Propelling NASA forward. Watch video clip here
Leadership externalities: Are we aware of our effects on others? Training Journal, Feb 2016, read here
Why Jeff Bezos has entered the space race. Fortune, Nov 2015, read here
What do Apple and Singapore Airlines have in common? Quantum Strategy. Bloomberg, July 2013, read here
SCI Associates publish in the Harvard Business Review
Heracleous, L. & Wirtz, J. 2010. Singapore Airlines’ balancing act. Harvard Business Review, July-August, 145-149READ MORE!
Heracleous, L. & Lan, L. L. 2010. The myth of shareholder capitalism. Harvard Business Review, April, 24.READ MORE!
Lan, L. L. & Heracleous, L. 2005. Shareholder votes for sale. Harvard Business Review, June, 20-24.READ MORE!
Wirtz, J. & Heracleous, L. 2005. Biometrics meets services. Harvard Business Review (HBR List of breakthrough ideas) February: 48.READ MORE!