Practicing Strategy: Text and Cases (2016)

By Paroutis, S., Heracleous, L. & Angwin, D. 

Free sample chapter

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Crafting Strategy: Embodied Metaphors in Practice

​Crafting Strategy: Embodied Metaphors in Practice (2011)

By Heracleous, L. and Jacobs, C. D. 

Flying High in a Competitive Industry: Secrets of the World's Leading Airline. Singapore
Flying High in a Competitive Industry: Secrets of the World's Leading Airline (2nd edition, 2009)

By Heracleous, L., Wirtz, J. & Pangarkar, N.

Sample Chapters
Strategy Analysis

​New research on NASA: Propelling NASA forward. Watch video clip here

Leadership externalities: Are we aware of our effects on others? Training Journal, Feb 2016, read here

Why Jeff Bezos has entered the space race. Fortune, Nov 2015, read here

What do Apple and Singapore Airlines have in common? Quantum Strategy. Bloomberg, July 2013, read here

SCInsights

SCI Associates publish in the Harvard Business Review

Heracleous, L. & Wirtz, J. 2010. Singapore Airlines’ balancing act. Harvard Business Review, July-August, 145-149

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Heracleous, L. & Lan, L. L. 2010. The myth of shareholder capitalism. Harvard Business Review, April, 24.

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Lan, L. L. & Heracleous, L. 2005. Shareholder votes for sale. Harvard Business Review, June, 20-24.

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Wirtz, J. & Heracleous, L. 2005. Biometrics meets services. Harvard Business Review (HBR List of breakthrough ideas) February: 48.

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